U.S. HISPANIC
NBC together with Telemundo, mun2 and Universal Studios Hollywood in a special Halloween episode
Maribel Ramos-Weiner| 25 de octubre de 2012
The episode of Grimm features Kate del Castillo
NBCs acclaimed drama series Grimm will join with Telemundo, mun2 and Universal Studios Hollywoods Halloween Horror Nights in an unprecedented NBCUniversal cross-divisional event when its Halloween episode La Llorona is broadcast on October 26/29. The episode, featuring Kate del Castillo (Telemundos La Reina del Sur), is inspired by the haunting Latin American legend of the same name and will be broadcast in Spanish on Telemundo Monday, October 29 at 11:35pm and English on mun2 at 1-2am. These airings will follow the episodes debut on NBC at 9-10pm.In addition to the telecasts of the Grimm episode, Universal Studios Hollywood is currently featuring La Llorona: Cazadora de Niños (Weeping Woman: The Child Hunter) maze, as part of its popular Halloween Horror Nights event. Halloween Horror Nights continues on select nights through October 31. Theres strong synergy at NBCUniversal as evidenced by this cross-divisional event, said Jennifer Salke, president, NBC Entertainment. “This cross-brand partnership is a great indicator of the reach and cultural depth of the NBCUniversal properties and our understanding of the Hispanic market. The unique appeal of NBC’s Grimm featuring Kate del Castillo, together with the reach of Telemundo, mun2 and the Halloween Horror Nights La Llorona maze, are a smart way to effectively reach this audience across all levels of acculturation and language,” said Jacqueline Hernández, COO of Telemundo Media.
