U.S. HISPANIC
Univision Communications launches bilingual digital network UVideos
Maribel Ramos-Weiner| 30 de octubre de 2012
Univision Communications Inc. launched UVideos, the bilingual digital network for Hispanic America with one of the most fully integrated, comprehensive social experiences available in any language in the U.S. Available via {UVideos.com} and the UVideos mobile app on iOS and Android compatible devices, U.S. Hispanics will have access to their favorite Univision content, including popular Televisa programming –in Spanish or subtitled in English– when and where they want it and across any device. The announcement was made by Kevin Conroy, president of Univision Interactive and Enterprise Development.UVideos offers a compelling new way for U.S. Hispanics to connect with Univision Networks and watch their favorite shows anytime, anywhere, while also creating new opportunities for advertisers and distributors. It provides our audience with new ways to experience their favorite programming, and engage new viewers, many of whom prefer English language experiences, with easy access to the best story telling on television, said Conroy. Fueling Univision’s decision to create this product was research on U.S. Spanish-speaking Hispanic consumers commissioned by Univision and conducted by Nielsen, a global provider of information and insights into what consumers watch and buy. According to the research, more than one-third of Spanish-speaking U.S. Hispanic consumers say that the ability to consume content on multiple devices when and where it is convenient are among the most important factors when considering a digital video service. In addition, Conroy announced that Te Presento a Valentín (I Present You, Valentine), the first webnovela co-produced by Univision and Televisa, will premiere on the new digital network.
