U.S. HISPANIC
Telemundo teams up with T-Mobile and Toyota as exclusive partners for Pasión Prohibida
Maribel Ramos-Weiner| 30 de abril de 2013
Pasión Prohibida
Telemundo Media announced two major branded entertainment agreements with T-Mobile and Toyota for its hit telenovela Pasión Prohibida. Both partnerships continue to build on the creative legacy between the two marketers and Telemundo Media, who once again will break new ground to deliver their messaging through innovation around telenovelas by bringing the novela characters into the branded entertainment multiplatform campaigns. Both efforts were developed by Conill, the advertising and media agency partner for T-Mobile and Toyota. “Telemundo is always looking for ways to deepen our passionate bond with our telenovela fans beyond the television screen and across all platforms. These partnerships speak to the dynamic demographic group of more than 33 million U.S. Hispanic internet users and their growing appetite for content and engagement. This innovative and interactive 24/7 experience brings Pasión Prohibida right to them whenever and wherever they are, in their hands on their mobile devices, said Jacqueline Hernandez, Chief Operating Officer, Telemundo Media. As the exclusive wireless sponsor, T-Mobile will empower lead novela characters Bruno Hurtado and Bianca Santillana to become real social media personas, enabling fans to follow their every move and expanding their experience from a one-hour broadcast to a 24/7 telenovela. As the exclusive automotive sponsor, Toyota vehicles – Highlander, Camry, Corolla and Prius – will be strategically integrated throughout the novela. In addition, Toyota Highlanders messaging – It will keep all of your stories. And all of its versions- will come to life in the Telemundo first-ever blended adwhere characters are integrated into the ad campaign.
