U.S. HISPANIC
Semillitas celebrated Mother’s Day with special programming and packaging
Maribel Ramos-Weiner| 10 de mayo de 2013
The regular content of the channel was chosen to show the positive influence of mothers on children and filial affection
Semillitas, the 24/7 channel for children ages 0 to 5 years produced and distributed by Somos TV, celebrated Mother’s Day with special programming and modifications in its on-air look, with pieces dedicated to celebrate family ties and the love of mothers and children. Thus, the channel maintains its strategy to adapt to the festivities held in the US and in Latin countries and to strengthen family ties, one of the most important characteristics of the Latino family.On this date and throughout the day, the regular content of the channel was chosen to show the positive influence of mothers on children and filial affection. At the same time, the channel included in-house produced pieces designed to congratulate mothers, adapted to Semillitas programming strategy, that targets toddlers in the morning and preschoolers in the afternoon. The same strategy was followed as well in social media, in a 360 approach according to current trends in television.
