U.S. HISPANIC
Idol Puerto Rico and Idol Kids to debut in U.S. exclusively on cable network WAPA America
Marcela Tedesco| 25 de julio de 2013
Idol Puerto Rico follows the same format as American Idol but featuring Puerto Rican talent
Idol Puerto Rico and Idol Kids will be available for the first time to U.S. audiences this summer exclusively on WAPA America.Coproduced by WAPA Television and FremantleMedia, Idol Puerto Rico follows the same format as American Idol but featuring Puerto Rican talent. Idol Kids features the best young singers in Puerto Rico between the ages of 6-12. Idol Puerto Rico will debut on Monday, July 29th. (9pm ET) with a special edition on Tuesday, July 30th. (9pm ET). Idol Kids will premiere on Sunday, August 4th. (8pm ET). WAPA America is available in more than five million homes on cable, satellite and telecommunications providers in the U.S.Idol Puerto Rico has been the most ambitious and successful series to air in Puerto Ricos history and we are thrilled to be the first network to make the Idol format available to Hispanic audiences in the United States in their native language, said José E. Ramos, President of WAPA Television. This is a tremendous opportunity for advertisers to reach the millions of U.S. Latino fans of this highly-successful series. Many of the same advertisers of American Idol have signed on as sponsors of Idol Puerto Rico, including Coca Cola, AT&T, Ford, and Burger King. Goya, Pfizer, and local Puerto Rican company, El Instituto de Banca & Comercio are also sponsors.
