U.S. HISPANIC
Univision Communications promotes Lara Migliassi to senior VP of Corporate Marketing
Marcela Tedesco| 30 de julio de 2013
Univision Communications Inc. announced that Lara Migliassi has been promoted to senior VP, Corporate Marketing.Migliassi, who has been part of Univision´s marketing team for 10 years, most recently served as VP, Corporate Marketing for the past two years. Migliassi will continue to be based in Univision´s Miami office and report to Ruth Gaviria, executive VP, Corporate Marketing.In the last year, Migliassi added several new responsibilities to her duties, including oversight of Univision´s consumer digital marketing strategies which included assisting with the launch of UVideos, the online destination where Hispanics can discover, watch, discuss and share the best of Hispanic programming anywhere, anytime and on any device. In addition to promoting UVideos, Migliassi also spearheads promotional efforts for {Univision.com}Migliassi joined Univision in 2003 as a senior marketing manager in New York. She was named Director of Marketing in 2005 and made the move to the company´s Miami offices. Prior to Univision, Migliassi was a client experience associate for Deutsche Bank. She also previously served as the marketing director for espanol.com, an e-commerce web site targeting the Hispanic consumer. Migliassi holds a master of Business Administration degree with a concentration in Marketing from the Thunderbird School of Global Management and a bachelor of arts degree in International Relations from Boston University.
