U.S. HISPANIC
CBeebies seizing the digital opportunity
Maribel Ramos-Weiner| 27 de septiembre de 2013
Sergio Leos, VP of Marketing & Ad Sales of BBC Worldwide Latin America & U.S. Hispanic
Sergio Leos, VP of Marketing & Ad Sales of BBC Worldwide Latin America & U.S. Hispanic spoke with PRODU about the status of CBeebies in Latin America and U.S. Hispanic.In just 5 years, since the channels launch, Leos said they have reached key distribution agreements with leading cable operators, resulting in the availability of CBeebies in 17 Latin American countries and the US Hispanic market. According to Census Bureau data, one out of every four children under 5 years of age, in the United States, is of Hispanic origin; this represents a huge opportunity for CBeebies in this market. Its proven capacity to stimulate learning and imagination through play in a culturally relevant environment, makes CBeebies a unique educational tool for the Latino Community, said Leos.In the U.S., the channel is currently available on key pay-TV systems: DISH, Verizon FiOS TV, Cox and Cablevision. The U.S. Hispanic market is very important for our company. We recognize the value of this market and we are fully committed to delivering an outstanding product, he added. One great opportunity the company has seen in the market is the digital business. We view the digital arena as an opportunity to increase the number of screens on which consumers can access CBeebies content in Latin America and the U.S. Hispanic market and are working hard to increase our VOD services content, alongside our channel offerings in the region, commented Leos.
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