U.S. HISPANIC
Telemundo Media launches ISA the first original feature film from its production studio Fluency
Maribel Ramos-Weiner| 20 de marzo de 2014
ISA will be distributed across various channels beginning in June with its television debut on Syfy and mun2
Telemundo Media announced the launch of ISA, the first original feature film to debut from Fluency, Telemundos new multi-format, multiplatform production studio that creates premium content for multicultural audiences.The new 80-minute made-for-multiformat movie will be available in June via mobile, digital, VOD, and television platforms, allowing viewers to choose when and where they view the movie. ISA will be distributed across various channels beginning in June, with its television debut on Syfy and mun2. The movie and its stars will be on hand for theatrical screenings sponsored by Samsung in Los Angeles at REGAL Cinemas Downtown on May 21st and in New York at the Varick Room, Tribeca Cinemas on May 28th.As the exclusive category sponsor for ISA, Samsung Telecommunications America (Samsung Mobile), will provide smartphones and tablets that will be seamlessly integrated into key scenes throughout the movie, appear in co-branded promotional spots featuring ISA cast members and a have presence at theatrical screenings in New York and Los Angeles. U.S. Hispanics are more digitally savvy than any other group, are passionate about films and want fresh, original stories that reflect the world of today and tomorrow: both multiplatform and multi-cultural. Fluency and its debut film ISA will give viewers the power to connect with characters they can relate to, on the platform and schedule of their choosing, said Peter Blacker, executive vice president, Digital Media & Emerging Businesses, Telemundo Media. ISA is a thrilling coming of age story with a pop sensibility. Isa Reyes, played by talented music video dancer Jeanette Samano, thinks shes a normal American teenager until her darkest dreams become reality.
