U.S. HISPANIC
Vme: Vme Kids contest to find bilingual talent
Maribel Ramos-Weiner| 24 de junio de 2014
Ralph Parkman, VP of Marketing of Vme TV
Part of Vmes strategy to boost bilingual content for the audience of its channel Vme Kids contemplates a contest that will last several months to find talent who can speak both English and Spanish and can deliver the channels message.Were trying to improve the learning of both languages, not Spanglish. We want kids to learn the language well without losing their culture. Were looking for special talent who can offer not just a face, but can deliver that message honestly, told PRODU Ralph Parkman, VP of Marketing of Vme.The contest will be held online, on social media, and through the team of Balsera Communications, the channels public relations agency.Parkman also emphasized that Vme is welcoming culturally-relevant content from independent producers.We want to feature business people, inspiring stories, Hispanic content and independent producers. There is so much talent in this market, and we want to offer people the opportunity with this content on Vme: movies and independent content that promote family values, added Parkman.
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