U.S. HISPANIC

Univision finished the July sweep as the No. 1 network for 18-49 and 18-34 ahead of ABC, CBS, NBC and FOX

Marcela Tedesco| 31 de julio de 2014

Univision Communications Inc. announced that the Univision Network ranked as the No. 1 network in primetime for the second consecutive year among both Adults 18-49 and Adults 18-34 during the 2014 July sweep. Univision stations in Los Angeles and New York ranked as the No. 1 and No. 2 most watched stations in the country, respectively, during primetime and total day among key demographics.“The fact that our network was able to maintain the No. 1 position in primetime among these key demographics for two consecutive July sweeps as more networks air first-run shows validates our strong position in the industry amidst increased competition. It’s a top priority of ours to continue to deliver world-class, culturally-relevant content that our viewers crave – in all of the ways that they want it – and we’re confident that as long as we continue to do so, we’ll remain at the forefront,” said Randy Falco, president and CEO of Univision Communications Inc.Univision also continued to attract the youngest viewers in all of network primetime television with a median age of 39, which was 17 years younger than the top 4 English-language broadcast networks’ average of 56. Univision had the most programs within the top 20 on all of television during the July sweep among Adults 18-34 compared to ABC, CBS, NBC and FOX. Univision debuted Mi Corazon es Tuyo during the 2014 July sweep and is currently averaging 3.6 million Total Viewers 2+, 1.8 million Adults 18-49 and 831,000 Adults 18-34. Since its premiere, the novela has positioned Univision as the No.1 network during the Monday to Friday 8pm hour among both Adults 18-34 and Adults 18-49.Additionally, Univision’s Monday to Friday 9pm novela, Lo que la Vida Me Robo, delivered more Adult 18-49 viewers than many of the regularly-scheduled primetime programs on English-language televisión.

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Artur Pizelli de ETC Filmes

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