U.S. HISPANIC
Univision enters a long-term partnership with Miss Universe Organization
Maribel Ramos-Weiner| 30 de enero de 2015
Univision Communications Inc., NBCUniversal, Donald J. Trump and Paula M. Shugart, president of the Miss Universe Organization, announced a long-term partnership that will bring the Spanish-language television and digital rights for the Miss Universe and Miss USA pageants to Univision Communications Inc. Univision will work with the Miss Universe Organization to co-produce the Miss Universe and Miss USA pageants.The Miss Universe and Miss USA pageants consistently rank as the most watched, most-coveted properties and entertainment programs around the world, said Donald J. Trump. Adding Univision as one of our leading media partners in addition to NBC could not be more exciting, adds Trump. Our new partnership will bring the Miss Universe and Miss USA pageants, among the most watched forms of television entertainment in the world to Univision, the number one media brand for U.S. Hispanics. Our collaboration will bring unmatched entertainment to the most passionate, loyal audience that Univision offers to one of the fastest growing and important demographic communities in the U.S., adds Shugart.Alberto Ciurana, president of Programming and Content, Univision Communications Inc. added, “We look forward to working with our partners to extend these iconic brands to Univision’s dynamic and engaged audiences across all platforms.”The Miss Universe beauty pageant is distributed to approximately190 countries and territories.
