U.S. HISPANIC
Endemol Shine Argentina: The idea with radio is to create synergy with the artists who work in television
Maribel Ramos-Weiner| 12 de marzo de 2015
Marcello Leão Braga reportará a Martín Kweller, director Creativo y de Operaciones para Latinoamérica de Endemol
Endemol Shine Argentina, together with its CEO Martín Kweller, decided to venture into radio. Through a co-production agreement, last Monday March 9th, it launched Radio con Vos, Radio con Voz, that can also be heard on mobile devices.”It is a new challenge and the idea is to create synergy with the artists that work on TV programs. The idea is to work in teams and have fun”, Kweller told PRODU.The radio grid has important local figures such as the journalist Ernesto Tenembaum, Elizabeth Vernaci, Marley and Mariano Iudica.This is not Kweller’s first experience in radio. His career in the media began there with a program he made together with Diego Halabi (now in the Grupo Telefilms) on Radio Belgrano.”Now you’ll find me a bit more professional, more serious, more grown up and more mature”, he joked.The executive does not rule out the possibility that if the project goes well, it could be replicated by other offices Endemol Shine has around the world. For Marley, star anchor of Telefe, and one of the most acknowledged in Argentinean TV, this is his debut as presenter of the program La Ley de Marley, which will be aired in the afternoon and will be about humor and entertainment, with anecdotes and experiences.Regarding other projects, he mentioned he is about to record with NatGeo the second season of La Ciencia de lo Absurdo, Telefe’s 25-year birthday party, and Elegidos, which is the Argentinian version of Rising Star, by Keshet.
