U.S. HISPANIC
Telemundo International: With the team of advertising sales we are positioning the brand
Maribel Ramos-Weiner| 31 de marzo de 2015
For Juan Witt, Business Development VP at Telemundo International in Mexico, paid TV in Mexico represents an excellent opportunity for many clients who still do not see in this industry a possibility to leverage their brand or who are still allocating low-scale investments. “With the massification of subscription TV in Mexico, we are sure that the market will continue to respond in an increasingly active way, allowing advertisers to increase their scope and maximize your investment” Witt told PRODU.At the end of the second quarter of 2014, Telemundo consolidated an advertising sales team for the office they opened in Mexico in 2013, which has rendered good results. “We have set up an advertising sales team in Mexico that started at the end of the second quarter last year, with whom we are positioning the brand and starting to see very interesting results in the market. One of our strengths is the positioning of the channel, placing us among the five most watched channels in the category of entertainment”, stated the executive. Currently, nearly 9 million homes are subscribed to the cable channel Telemundo in Mexico and the sales team continues to work together with the Televisa Network group to increase the number of subscribers through new operators.Among the clients that have recently joined the Telemundo offer, Witt highlights P&G.
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