U.S. HISPANIC
VIVOplay: The 70 million Latin Americans who live outside their countries of origin represent a growing market
Maribel Ramos-Weiner| 21 de abril de 2015
The VIVOplay OTT service has established alliances with important networks such as Caracol, FOX, Telemundo, Telefe and Cines Unidos, among others, and has positioned itself as an alternative information and entertainment media for Latin Americans, living in or outside their respective countries, as a link to remain in touch with their culture.”Currently, some 70 million Latin Americans live in countries different from their native countries. For us this audience represents a growing market and an extraordinary business opportunity”, said the Venezuelan Carlos Hulett, founder and CEO of VIVOplay.Among the new contents they have incorporated, the following stand out: La Dueña (Telefe International), Mi Corazón Insiste (Telemundo), Sin Vergüenza (from RTI Colombia for Telemundo) and El Encantador (Caracol TV).This service’s own production via stream is made by journalists and professionals with experience in communications media. The new seasons of Reporte Semanal with Professor Briceño, and Notitweets, handled by the Venezuelan influencer @puzkas (Eugenio Martínez), who, from the start has been a leader in social media impressions. They also present the new regional format Latinoamérica en VIVO, with the Venezuelan journalist Diana Carolina Ruiz.In this first semester of 2015 they will present improvements and changes in the integration of social networks, key for this over-the-top service.
