U.S. HISPANIC

The cast and executives of Telemundo and Argos participated in the marketing of El Señor de los Cielos in Mexico City

Maribel Ramos-Weiner| 24 de abril de 2015

With a red carpet at 8pm, followed by an exclusive event in the VIP rooms of the Cinepolis Plaza Carso, in Mexico City, Telemundo transmitted the first chapter of the superseries El Señor de los Cielos 3 (72×60´), as part of its marketing campaign for the Mexican audience.Joshua Mintz, executive VP of Scripted Programming and general manager of Telemundo Studios; Mariana Iskandarini and José Gerardo Guillén, both executive producers at Telemundo, and representing Argos and Casting of that company, its general director, as well as the entire cast of the series.David Alvarado, Entertainment Advertising VP at Telemundo, explained to PRODU that the local Mexican press and US media correspondents based in that city were invited to the event. “We have great expectations with the results”, he said.In the US, the campaign is being carried out in several cities and has already gone to Los Angeles, Dallas and Houston. “This weekend it will take place in Chicago, next week in Miami, and it will end in New York on May 3rd”, said Alvarado.The presentations in the US are aimed at consumers, who can see an exclusive 10-minute preview of the series and meet some of the artists. The local press will also attend and have the opportunity to interview the artists.El Señor de los Cielos 3 debuted in the US last Tuesday 21st at 10pm on Telemundo, replacing Dueños del Paraíso.

Diario de Hoy

jueves, 29 de enero de 2026

Image

Blackmagic Week llega a Guadalajara con una experiencia de producción cinematográfica inmersiva

Image
MERCADO Y NEGOCIOS

• Dolby inaugura su primer Experience Center junto a ZG Audio en México

• Netflix aprueba la cámara Canon EOS C50 para producciones originales

• TV Azteca implementa Veset Nimbus en AWS como solución de recuperación ante desastres para adn40

• Grass Valley y NETGEAR se alían para impulsar la producción audiovisual en el mercado Enterprise

• El Congreso AVIXA reunirá en ISE 2026 a las voces iberoamericanas de la industria audiovisual

• Christie regresa a Barcelona con lanzamientos globales e innovaciones centradas en el relato visual

• LiveU muestra su capacidad y fortaleza tras acuerdo con ANI

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Image
Image
Image
Image
Noticias relacionadas (42)
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.