U.S. HISPANIC
With the show Roxanna, Cisneros Studios ventures into the production of a variety show
Maribel Ramos-Weiner| 28 de abril de 2015
The variety show Roxanna, hosted by the Mexican Roxanna Castellanos, that will debut on UniMás in the USA this year, marks the first time that Cisneros Studio produces in Miami a variety show of this sort.”I have a 23 year career path and always thought about hosting, but had never had the chance to do in one same show all the things I’ve learned. It came as a dream that had to be fulfilled and I am very happy”, expressed Castellanos to PRODU enthusiastically. She has been a dramatic actress, comedian, presenter, and now debuts as a host of this variety space.Francisco Arrieta, executive producer, talked about the format Roxanna. “This is the first time this genre is done in Cisneros Studios. It is a talk show, because there are lots of interviews and conversation, but it is also a variety show where anything can happen”, he says.The director of the program, Héctor “El Oso” Márquez, commented that they have scheduled to produce 240 Roxanna shows this year.”It is a daily one-hour show. Almost every day we record two, and when we don’t, we do monologues, because although the show is not a comedy, at the beginning of the program we open with a sketch and close with another one. We are doing it all in high definition and UniMás loved it. There’s talk about presenting it in the May Upfront”, he explained.
