U.S. HISPANIC
Telemundo 51: 25 consecutive months as leaders of the 11pm schedule in Miami
Maribel Ramos-Weiner| 1 de mayo de 2015
Jorge Carballo, president and general manager of Telemundo 51
For 25 consecutive months the station Telemundo 51 Miami (WSCV) exceeds in ratings in the 11pm schedule of the Adult 18-49 year old Adults and 25-54 year old Adults, regardless of the language, according to Nielsen.”The 25 consecutive month streak is the first time this happens in the cannel since people meters measure this market. We have already been number one at 11pm for more than two consecutive years. We have also been number one from 7 to 11pm in the 18-34 and 25-54 groups. People say often that Adults 18-34 are not watching TV in Spanish and we are the proof that this is not the case”, says to PRODU, Jorge Carballo, president and general manager of Telemundo 51.He highlighted that although the station had a formidable year in 2014, he believes there is still a great deal of territory to win over. He quoted that the Hispanic advertising market only receives US$320 million. “We are still at a 37% disadvantage with what is invested in the general market. We deserve more because the audience indicates it. We see a brilliant future in 2016 with the Olympics in Spanish and the commitment in politics, because they are investing what is necessary to win the Hispanic vote.Part of the great investment that NBCUniversal makes in Telemundo stations is related to the technological aspect. Carballo indicates that soon, Telemundo Miami will be capable of transmitting entirely on HD.”We are broadcasting not only from the HD studio but also live passes and in a few weeks we will be in full HD. Our packages are going to be in HD because that makes a big difference. The company’s investment was a state-of-the-art studio that has 93 monitors. This studio produces good video in high definition”, he pointed out.
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