U.S. HISPANIC
CNN Worldwide: CNN en Español has given us a great foundation in the Hispanic world and will continue to be key in our growth
Maribel Ramos-Weiner| 7 de mayo de 2015
Jeff Zucker, president of CNN Worldwide
In the Upfront held by CNN en Español, titled Experiencia 360º, Jeff Zucker, president of CNN Worldwide told PRODU that he was very proud of the channel and acknowledged the importance of the Hispanic market that keeps growing.CNN en Español has given us a great foundation in the Hispanic world and will continue increasing and being an important part of our growth, he stated.During part of his speech before the audience of clients, talents and media, which gathered in the Pérez Art Museum Miami, Zucker spoke in Spanish, which he learned in Florida, his native state.CNN en Español is unique because it joins under one same language many ethnicities, with a unique culture and historical perspective, and offers a true 360º TV experience, radio, Internet, and social media news content. CNN en Español has existed for 18 years, and in the last five it has undergone a great transformation since Cynthia Hudson joined the company. In these years we have invested in digital platforms and social media throughout all CNN. The news organization of CNN en Español is part of that growth and investment, it is key for our brand worldwide. My goal for all CNN is for us to be relevant, key, essential and CNN encompasses all those features, he said in his presentation in which Hudson, Tony Maddox, executive VP and general director of CNN International, and the singer-songwriter Jon Secada, who was the godfather of the evening, also participated.
