Telemundo: The curve with Univision is shifting, we won in 3 slots and are aiming to be #1

Marcos Santana, president of Telemundo Internacional, declared joyfully that the curve that separated Univision was shifting and that they already won in three primetime slots. “It is Telemundo´s moment. We have been building a TV channel and content factory for 9 years. We already won 3 slots in the primetime we won over Univisión: At 7pm we will match them, in the 10pm slot we beat them, and on Sundays, too. I think that the curve is finally shifting the other way around. Telemundo´s fate is to be No 1” he told PRODU during NBC Universal Hispanic Group Upfront´s red carpet. He also explained that the new programming was being designed with a 360º strategy that has all the digital and international aspects required.“We have assembled our factory around the digital world, the international market and obviously the domestic market”, he stated.