U.S. HISPANIC
Canal 22 MundoFOX LA is the fastest growing Spanish language station in May sweeps
Maribel Ramos-Weiner| 21 de mayo de 2015
Suleiman averaged solid 0.59 rating among Adults 18-49 and 0.88 rating among Adults 25-54 at 8pm
In the highly contested May 2015 Nielsen sweeps, KWHY-TV Canal 22, the Los Angeles flagship station of the MundoFOX television network, now is the fastest growing Spanish station in LA, with the greatest average primetime ratings increases. Canal 22 MundoFOX LA’s recent success is driven by the hit historical drama, Suleiman, which ranked third in one of the most competitive time slots.”The epic series Suleiman is an absolute blockbuster that increased our audience in the 8pm time period with an incredible 293% from last year among the key demographic of Adults 18-49 and 450% among Adults 25-54,” stated Otto Padrón, president of Meruelo Media. “We’re ecstatic with the May book results and even more excited that this series is just getting started and there’s more Suleiman to come.”Suleiman averaged solid 0.59 rating among Adults 18-49 and 0.88 rating among Adults 25-54, ranking third among regularly scheduled programs in the time period, beating Avenida Brasil on KVEA/Telemundo, Cineplex on KFTR/UniMás and Así en el Barrio Como en el Cielo on KAZA/Azteca America.Also KWHY-TV Canal 22 MundoFOX LA posted significant growth in average primetime ratings, up 61% from May 2014 among Adults 18-49 and up 143% among Adults 25-54 -more than KRCA/Estrella TV (+59%/+63%), KVEA/Telemundo (+54%/+39%), KAZA/Azteca America (+18%/+75%), KMEX/Univision (-7%/+3%), and KFTR/UniMás (-73%/-68%).(Based on Monday to Friday, 7-10P averages for KWHY and KRCA; and 7-11P averages for KMEX, KVEA, KFTR and KAZA.)
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