U.S. HISPANIC
MVS Televisión: Television is still the chosen media to watch contents
Maribel Ramos-Weiner| 16 de julio de 2015
MVS Televisión´s new channel, NU Music, has been very well accepted in the region for rescuing the essence of what a music channel must be and, specially for being loyal to its proposal of only presenting new hits. This is what Rafael Díaz, International Marketing manager told PRODU.Fortunately we have signals that have become iconic in their profile. All our channels have perfectly identifiable differentiators that provide them with added value, and the cable operator knows what to expect from each one and what each one needs to strengthen their programmatic offer, he pointed out.As for the OTT business, they are currently working to offer their contents to operators. Diversification is necessary to be able to add value to our service offer, and we have done that, accordingly and are now prepared to offer these new services to our clients. We think that, although it is interesting business, they are screens, complementary to the TV screen. We know that television is still the chosen media to watch contents, but we are prepared for our clients´demands, and even more importantly, for those of their subscribers, he added.
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