U.S. HISPANIC
Univision Deportes delivered impressive ratings for Gold Cup quarterfinals action
Maribel Ramos-Weiner| 21 de julio de 2015
Univision Deportes' team on the field: Alejandro Berry Rodolfo Landeros y Enrique Bermúdez
On Univision, simulcast on UDN, the Mexico vs. Costa Rica match aired Sunday July 19th at 7:30pm ET, averaging 4.7 million Total Viewers 2+ and 2.7 million Adults 18-49.This was largest audience for a Mexico National Team match since the June 29, 2014, World Cup match between Mexico and the Netherlands on Univision.This was the most-viewed match of the 2015 Gold Cup tournament, as well as the most-viewed Gold Cup Quarterfinals match since 2011 on any network, regardless of language. On Univision, simulcast on UDN, the Trinidad-Tobago vs. Panama match aired Sunday July 19 at 4:30pm ET, averaging 2.1 million Total Viewers 2+ and 1.2 million Adults 18-49. This was the most-viewed match of the 2015 Gold Cup tournament excluding matches involving Mexico or USA, on any network, regardless of language. Univision Deportes has reached 27.3 million Total Viewers 2+ with 2015 CONCACAF Gold Cup coverage via television and digital. Univision Deportes live streaming provided 6% lift to TV viewership Through 22 matches of the 2015 CONCACAF Gold Cup tournament, Univision Deportes is averaging 1.7 million Total Viewers 2+ and 984,000 Adults 18-49 per match, out-delivering its coverage of the 2013 CONCACAF Gold Cup by +35% among Total Viewers 2+ and by +39% among Adults 18-49.Univision Deportes launched a {TV Everywhere campaign;www.produ.com/television/videos/index.html?Noti=9672} offering live streaming without requiring authentication during the group stage of the CONCACAF Gold Cup soccer tournament. The initiative is focused on spurring awareness and adoption of TV Everywhere across mobile, tablet and desktop. Source: Adobe Analytics and Nielsen, NPM, Fast Nationals, L+SD data, based on match windows.{Watch promo of Univisions TV Everywhere campaign;www.produ.com/television/videos/index.html?Noti=9672}
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