Televisa: With the digital broadcast of Amores con Trampawe have found new audiences

Emilio Larrosa, producer of the telenovela Amores con Trampa (125×60’) by Televisa, spoke to PRODU about the end of the story, as well as about its international distribution and future arrival in Europe. He highlighted the multi-screen job carried out in the last months, which has enabled them to reach new audiences. Amores con Trampa (125×60’), a telenovela by Televisa that is currently broadcast on El Canal de las Estrellas at 8:20pm, will come to an end on Sunday August 3. In the interview with PRODU, its producer, Emilio Larrosa highlighted the response the story has had on digital platforms, thanks to the strategy of having the cast approach users, and he also mentioned the importance of generating stories in which violence is not the main topic. “We are handling the traditional concept in the airing, but at the same time we are also broadcasting to the digital audience, which implies other elements, but has given us the audience’s response, mainly young people interested in watching things other than the typical telenovela and who have found many points of interest and identify with the characters”, he expressed.The producer announced that the end of the story next August 3, will have a special program, with surprises, unpredictable elements, “and a great moral”.