U.S. HISPANIC
Scripps Networks LatAm: We arrived to Panama with Food Network and will soon be also in Argentina and Uruguay
Maribel Ramos-Weiner| 31 de julio de 2015
Márcio Fonseca, managing director of Scripps Networks LatAm
During the Tepal fair, Scripps Networks signed an important agreement with Panamas Cable Onda to include the Food Network channel in its programming grid. This channel is devoted to lifestyle, and particularly pleasure and the power of great food. This agreement is a step ahead in our main goal to make our content reach the entire region. We already did in Panama and during the conference we will do the same with a cable operator from Argentina and Uruguay, Márcio Fonseca, managing director of Scripps Networks LatAm told PRODU.We are about to start our marketing offers with brands and agencies, our audience is comprised by 60% women and 40% men, which makes us a familiar channel, where all brands will be welcome, he ended.Food Networks first launching in the region was with Sky Brasil in November 2014, followed by the pan regional launch on DIRECTV. Currently, the channel is available in more than six million homes in the region. It also reaches more than 100 million homes in the US and is available in South America, Europe, the Middle East, Africa and Asia Pacific.
