U.S. HISPANIC
Televen: In December we will launch Televen América for the US on the Vemox platform after alliance with Olympusat
Maribel Ramos-Weiner| 12 de noviembre de 2015
“We want to take Venezuelan programming out of our borders and reach the US, where the Latin American market is growing and we are seeing a business opportunity, told PRODU Jesús Tamame, general manager and Finance VP at Televen, after announcing that in December they will launch the channel Televen America on the Vemox OTT platform, in alliance with Olympusat. He explained that since Televen is one of the few channels in the region that works with high definition, this alliance turned out to be very attractive for Olympusat. The second week of December, it will be in the US and in the first quarter of 2016, it will reach Latin America. “We feel it is an extraordinary opportunity to get to know this OTT business and learn, for example, if exclusive production for OTT has benefits, in order to then work simultaneously with our own OTT – Televen Play, which is already projected- because there are Venezuelans all over the world, said Tamame. Aside from Televen programs (Se ha dicho, El Avispero, Tas Pillao, Lo Actual, La bomba, Código Hermes, Detrás de las cámaras, La Vida es Hoy, Consentidos Estrellas, among others) programming for Televen América will include original content, that will be made along the way as they get to know the market. We will also have three newscasts that will be almost live, because we are working on a solution so that they can pick up the signal for the newcast immediately, he explained. In Napte 2016, Olympusat will formalize the inclusion of Televen América in American cable operators, such as CenturyLink.
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