U.S. HISPANIC
Canal Once: The challenge of this new administration is to promote the channel in order to reach more countries
Maribel Ramos-Weiner| 24 de noviembre de 2015
In the presence of producers, commercial partners and executives, Canal Once presented its programming for 2016, from which series like Juana Inés, Yo soy yo, Big Cities, stand out.In an interview with Jimena Saldaña, who recently became director of the channel, she assured that the goal with this new administration is to promote Mexican talent and expand international coverage. “I am going to make a work plan to demonstrate with actions what we are able to do as a channel. I want more promotion for the channel, for people to know it is a true alternative to reach new audiences through the different platforms. An important part is to take into account local talents and continue producing locally, she expressed. At an international scale, the signal´s coverage is close to 2.5 million TV viewers in the US, which is why Saldaña highlighted the importance of generating local contents but with international relevance. “The challenge is to make ourselves known, for people to know what we have and promote it. We must be more efficient, improve our workflow, make our administration very solid, because we have everything to achieve those things, she added. The new programming includes production of series and original programs as well as animations and documentaries. To this we must add high quality acquisitions like La Reina Blanca, Broadchurch, Carta a Eva and Exploración Salvaje.
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