U.S. HISPANIC
New State-of-the-Art home for ESPN Deportes SportsCenter
Maribel Ramos-Weiner| 8 de diciembre de 2015
ESPN Deportes debuts its new four-studio production facility in Mexico City on December 7, with the kick-off transmission of SportsCenter. Carolina Padrón, Ciro Procuna and Jorge Eduardo Sánchez are the anchors the show.The SportsCenter produced in Mexico City embodies ESPNs history of innovation and being an industry forerunner. At this new facility, we are able to seamlessly integrate the world-class production values and storytelling capabilities that the brand is renowned for around the world. This achievement was made possible thanks to the collaboration and passion of our colleagues and our commitment to better serve fans around the world, said Rodolfo Martínez, VP of Production for ESPN International and ESPN Deportes. Developed with the identical technology and look-and-feel of other SportsCenter editions, the studio is designed to enhance the presentation of content, increase engagement and provide a better stage for on-air journalists to showcase their knowledge and personality.The ultramodern facility features two sets that can be used simultaneously, a specially-designed curved 538-sq. foot HD screen and light design from Ferri Lighting. The studios cutting-edge video feed technology also enriches branding opportunities as it allows advertisers to target audiences with unique, dedicated content from various countries at the same time.The new SportsCenter on ESPN Deportes will continue airing three daily editions (7:30pm, 11pm and 1am) and two additional editions on weekends (1pm, 4pm), as well as coverage of major events. The Mexico City-produced SportsCenter airs in Mexico, Central America and in the U.S. on ESPN Deportes.
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