U.S. HISPANIC
Alterna’TV: We want to broaden the distribution of signals like Canal Once to new territories
Maribel Ramos-Weiner| 5 de enero de 2016
Roberto Pérez, Alterna'TV Marketing and Distribution director
One of AlternaTVs main goals is to broaden the distribution of Mexicos Canal Once -one of the channels it represents- either in a linear manner or through new platforms, as well as to work hand in hand with different content providers to take quality productions to other territories. That is what Roberto Pérez, Marketing and Distribution director of the company told PRODU.”We want to take signals such as Canal Once to the entire Mexican population, to other markets and territories, either in a linear manner or on new platforms. We are in discussions to have access to quality content in 2016, he explained. He assured that AlternaTVs main challenges are distribution and content, we have evaluated the formats that are consumed the most and that have good quality. What is happening regarding the way of consuming content is very interesting and for us it is important to continue exploring, inventing new opportunities to continue growing in the business, together with providers, in order to give them access to places they previously didn´t have access to, he ended.
