ENGLISH

TV Azteca seeks consolidation with new quality and current contents

January 19, 2016

Nastascha Contreras


TV Azteca is preparing to offer new and renovated contents to satisfy the demands of new audiences. In 2016 the TV station began a reinvention period with a strong investment in new productions.The company’s new vision seeks to evolve with more original productions, innovative formats and co-production of programs with the most successful franchises worldwide.In 2016 the company will endeavor to make alliances with independent production companies and strengthen its relationship with the most important majors.In the next few weeks a new offer will be seen on the various screens, which includes original productions such as Un Día Cualquiera, a multi platform program in which each episode will present three different stories that cross the fine line between reality and fiction, inviting the audience to participate and give their opinion in real time.Abandonados, a successful adventure reality shot in Vietnam, Laos, Cambodia and Thailand, also arrives in the first semester of 2016.Other launches for this year are to continue the cooking program MasterChef, now in its Junior version; Dos Lagos, a fiction series that takes place in three different periods and Boom, a successful contest program.