U.S. HISPANIC
Univision´s Premio Lo Nuestro reached 7.3 million Total Viewers 2+, who tuned-in to all or part of the three-hour airing
Maribel Ramos-Weiner| 19 de febrero de 2016
The 28th annual edition of Premio Lo Nuestro Latin music awards on Thursday, February 18th, positioned Univision as the No. 2 network for the seventh consecutive year among Adults 18-34, outperforming CBS, NBC and FOX on this night. Broadcast from 8pm to 11pm, Premio Lo Nuestro reached 7.3 million Total Viewers 2+, who tuned-in to all or part of the three-hour airing. Thursday nights telecast of Premio Lo Nuestro delivered an average audience of 3.7 million Total Viewers 2+, 1.9 million Adults 18-49 and 932,000 Adults 18-34 while also positioned Univision as the No. 4 network for the entire night among Adults 18-49, out-delivering NBC by +52%. In fact, this years edition of Premio Lo Nuestro was the fourth most-watched program on all of television with more Adult 18-34 viewers than the entire original line-ups on NBC (You, Me and Apocalypse, The Blacklist and Shades of Blue) and FOX (American Idol) as well as original airings of ABCs How To Get Away With Murder and CBS Life in Pieces, Mom, 2 Broke Girls and Elementary.Furthermore, the 28th annual edition of Premio Lo Nuestro on Univision averaged more Hispanic viewers among Total Viewers 2+, Adults 18-49 and Adults 18-34 than the combined audience of the latest editions of the American Music Awards and Country Music Awards.
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