U.S. HISPANIC
Endemol Shine Latino: We will have greater investment in digital content and strengthen our presence in fiction
Maribel Ramos-Weiner| 22 de abril de 2016
Laurens Drillich, president of Endemol Shine Latino
Endemol Shine Latino continues its global expansion, not only through its format Big Brother. Now, it is also seeking to consolidate its presence in markets such as the Latin American one through three main axis: Greater economic investment in digital contents, more fiction productions and to have this region as one of the biggest producers of content.Endemol Shine Latino owes its expansion to our Big Brother format, which is already known worldwide and continues to be aired in all the important markets. This has great relevance as a business for us. Now we are generating more content of our own that can be sold and that is why we are working on new things, explained Laurens Drillich, president of Endemol Shine Latino.Among these goals he highlights their presence in digital through greater economic investment, and also to continue with fiction, since it is an area that is growing worldwide. For all the channels it is of great interest and we want to continue doing it, now more focused on the Latin market. And last, we will work more in Latin America, since ours is a company that can produce in any country and we will work as a unity.
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