U.S. HISPANIC
UCI´s Upfront presentation will highlight its portfolio across four key content verticals: Sports, Comedy, Music and Drama
Maribel Ramos-Weiner| 13 de mayo de 2016
Univision Communications Inc. (UCI) is hosting its annual Upfront presentation on May 17th to unveil its 2016-17 programming line-up and highlight how UCIs comprehensive portfolio stands united, offering unparalleled growth for marketers to reach more audiences than ever before. The presentation will take place at the Lyric Theatre in New York City and will be hosted by Univisions president of Advertising Sales and Marketing, Keith Turner, and EVP of Advertising Sales, Steve Mandala, with special guest appearances throughout the event.Emphasizing the evolution of UCIs broad array of complementary, powerhouse media brands and how they are being leveraged to create more meaningful buying opportunities for marketers, UCIs presentation is focused on the theme United We Stand. Together We Grow. By organizing around key content verticals, UCI is now offering marketers a new way to do business that will allow them to target UCIs audiences more systematically and leverage the estimated 81 million average monthly unduplicated media consumers UCI reaches across its media portfolio a reach that has grown by more than 40% since first quarter 2015 as a result of acquisitions, partnerships and strategic investments. The Upfront presentation will bring to life four key content verticals known to be passion-points for UCIs audiences Sports, Comedy, Music and Drama. UCI also now enables advertisers to leverage premium inventory, including new fall programming, at scale and in each content vertical, as part of an expanded programmatic buying effort across both digital and linear platforms.Univision is evolving to be a media company of the future, with more catered programming and advanced offerings that better position us to reach a rapidly evolving consumer marketplace. The strength of our relationship with U.S. Hispanics has allowed us to expand our capabilities to account for more than language, commented Randy Falco, president and Chief Executive Officer of Univision Communications.
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