U.S. HISPANIC
Univision Communications Inc. upfront will offer advertisers transmedia solutions
Maribel Ramos-Weiner| 9 de mayo de 2014
Hasta El Fin Del Mundo
Univision Communications Inc. (UCI) is hosting its annual upfront presentation in New York to unveil its 2014-15 programming line-up and show marketers that UCI can provide them a powerful engine for growth fueled by influence: UCIs influence on Hispanics, Hispanics influence on other Hispanics, and Hispanics influence on America. In Tuesdays presentation, executives will demonstrate how UCIs brand power, portfolio of 16 broadcast, cable and digital networks, 130 television and radio stations across the country, and array of digital products and platforms can activate marketers brands to create not only a meaningful return on investment, but also a return on influence. UCI executives will also showcase the Companys most collaborative and expansive line-up of culturally relevant entertainment, sports and news programming to date created both in-house and through world-class partnerships and joint ventures. Univision is the one company that can offer advertisers the transmedia solutions to engage deeply with Hispanic consumers and build the lasting relationships that will move the needle for their brands, said Randy Falco, president and CEO of Univision Communications Inc. During the upfront presentation Univision will be presenting new transmedia programming. For example, new novelas coming to Univision this fall La Gata and Hasta El Fin Del Mundo and two more coming later in the season Mi Corazón Es Tuyo and La Malquerida will prove to be record-breaking hits with experiences on every platform. The company will demonstrate to marketers the innovative and unique ways in which they can connect with the U.S. Hispanic audience through its 16 broadcast, cable and digital offerings including El Rey, Fusion, Flama as well as its new digital-first production studio, La Fabrica UCI.In sports offering, Univision Deportes will have the exclusive Spanish-language rights for the first-ever, special edition Copa América Centenario, which will be played in the summer of 2016 and feature the best teams from CONCACAF and CONMEBOL.
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