U.S. HISPANIC
Caracol Next reached more than 200 million playbacks in May
Miryana Márquez| 5 de julio de 2016
Caracol Televisión´s digital unit reports the success of digital audiovisual content in short format. These formats are part of Caracol Nexts digital video strategy.In May, Caracol Next reached more than 200 million playbacks thanks to the launch of eight purely digital products: What People Say, Delicromos, Shockfá, Public Life, The BookTuber, 100 Years 100 Facts, El Espectadors Drive, and the second season of Vox Populi Toons.These results are in line with the goal to position and maintain market leadership, a reaction to changing consumer trends and technological innovation, increasingly focused on digital content for audiences and accessible on mobile platforms, said Marcelo Liberini, Digital VP of Caracol Televisión.These short formats are available on the network of websites run by the unit, and in all social and digital platforms in the market, which are free to access and answer to the demands of consumer trends, being innovative, top quality and eye-catching for digital audiences. Caracol Next seeks to increase the amount of video productions to meet consumers growing demand. Caracol Next increased its broadcasts on platforms such as Facebook and YouTube due to the growing consumption of live video. In the last month, around 100 sports, news, music and entertainment events have aired on Facebook Live, thanks to the social networks technological advances, which allow TV quality signals to be sent to Facebook pages.
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