U.S. HISPANIC
Somos TVs ViendoMovies launches this Monday its new image
Maribel Ramos-Weiner| 15 de julio de 2016
ViendoMovies launches this Monday its new image, with graphic elements consistent with the most recent visual trends in the industry and strengthening its high quality positioning in the most competitive market in the world. “Our commitment to showcase the best of contemporary cinema produced in Spanish extends to maintaining a continuously evolving image, consistent with this positioning. In this sense, we have studied global trends in graphic developments, achieving a packaging mix of interstitials and other elements to present our audience the best Spanish language films in all genres with the best on-air look & feel. Adjustments of this type have an impact in the overall image of the channel, which also includes our online presence, all in a spirit of continuous improvement,” commented José Antonio Espinal, COO of Somos TV.The executive said that this effort involves producing a significant number of pieces, which gives ViendoMovies signal the visual agility so dear to its audience. The new ViendoMovies on air look & feel reflects a modern and avant-garde spirit. ViendoMovies fans enjoy, starting this Monday, a new look where lines and a minimalist environment coexist in harmony with the best films from all Spanish speaking countries. The channels programming showcases new transition elements (next, countdown, special productions) as well as the promotion of the films animating posters in a new, original, way. The channels logo will be displayed in a simple, clean, sober and elegant manner, preserving its original form and essence. Within this strategy ViendoMovies also relaunches its {website;www.viendomovies.com), according to the image displayed on the screen. The new website stands out for its ease of navigation, allowing the visitor easy access to the channels programming, coverage of the best film festivals and exclusive information.
