NBC Olympics´ Rio 2016 live streaming topped 1 billion minutes

NBC Olympics’ live streaming for Rio 2016 has topped 1 billion minutes. This is unprecedented for an Olympics.The multi-platform coverage via NBCOlympics.com and the NBC Sports app is up 232% from the equivalent day in London. This milestone comes one day after NBCOlympics’ live streaming for the Rio Olympics exceeded the entire London Games.The 2012 London Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage.This is the first Olympics in the US media history with primetime Olympic coverage on channels other than the primary broadcast network. It is also the first time that the broadcast network coverage, including primetime, has been streamed simultaneously on digital platforms.The Total Audience Delivery for Wednesday’s primetime coverage averaged a 16.5 household rating with 28.6 million viewers. NBC Olympics’ Total Audience Delivery measures broader Rio Olympics consumption by calculating average minute viewing across broadcast, cable, and digital.