U.S. HISPANIC
PXTV launches new offices in Colombia and renews carriage agreement with Tigo-UNEs platform
Maribel Ramos-Weiner| 1 de septiembre de 2016
PXTV celebrates its new offices in Bogota, Colombia this month. The innovative Latin American extreme sports network, represented by Thema-AlternaTV, has hired local planning, marketing and event promotion teams in addition to a Colombian-based production unit which will comprise the staff at the new location.”The new office is representative of our success, growth, and continued interests in capturing the best in extreme sports content in Colombia. Were thrilled to have a local and growing presence in Colombia and have already had a tremendous response to our recent coverage of the Monomarca Racing, one of the most important racing events in Colombia, said PXTV CEO Alejandro Mercado.PXTV has been renewed for carriage until 2018 on the Tigo-UNE platform. “Todays young adult viewers are insatiable when it comes to extreme sports, extreme sports athletes and their enviable lifestyle. Were very pleased to have played a part in PXTVs expansion to date, and look forward to furthering its distribution and reach around the world, added Thema-AlternaTVs acting general manager Roberto Pérez. PXTVs Colombia-based team will produce a weekly 30-minute news program covering the best of Colombias extreme sports competitions, athletes and events for the network. The team will also be working with Colombian Athlete Youth System and New Talent Exposure to introduce and showcase rising Colombian athletes and the music and fashion celebrities attracted to them.”We’re creating important alliances with local agencies and content producers. This will serve as the first of many regional offices we plan to open within Central and South America,” Mercado added.
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