U.S. HISPANIC
Televisa: Since the launch of Mi Marido Tiene Más Familia we have maintained an audience of more than 3.2 million
Miryana Márquez| 15 de agosto de 2018
Juan Osorio Televisa 2
Mi Marido Tiene Más Familia has managed to remain in the first place in terms of TV audience in Mexico since its launch on July 9 at 8:30pm on Las Estrellas, maintaining an average audience of over 3.2 million, enabling them to attract brands such as Bimbo to be their main sponsor.
“They always say that second parts are never good, so this second delivery became a challenge and a huge commitment, even though the bet is on the script and the cast. It is clear that the audience bets on family products that entertain them and with which they identify. The most important thing is having remained in first place since we are broadcasting. We are satisfied with the results,” commented Juan Osorio, producer of the telenovela.
The story, as well as its producer, became a main attraction for a brand like Bimbo to decide to be the main sponsor, and thus return to branded content in a telenovela. That is what Osorio himself assured: “Grupo Bimbo hadn´t had interactions nor entirely sponsored a telenovela in a long time. It is reassuring that a company like this becomes part of our production. Commercialization is currently very important for content and announcers, that is why brand integration is so relevant.”
It is worth mentioning that the producer has two productions on the screen of open TV, Mi Marido Tiene Más Familia, on prime time and the repeat of Mi Corazón Es Tuyo at 12pm, the latter was made in 2014. The average audience the two generate is 5 million TV viewers.
