U.S. HISPANIC
Carlos Cabrera from Cisneros: We are presenting a comprehensive offer that is attractive for all nationalities
Miryana Márquez| 16 de agosto de 2018
Carlos Cabrera Cisneros Media
Carlos Cabrera, VP of Sales and Pay TV at Cisneros Media, expressed that although Venevisión USA is about to celebrate its second anniversary, they truly began commercializing the channel strongly barely three months ago.
They are presenting a comprehensive offer that include the productions El Chateo, hosted by Dra. Samar Yorde with topics on variety and current events, and the new season of the reality Más Allá de la Belleza, among others.
“We are bringing a new offer to the market. There are many local channels in a country. What we are trying to present on Venevisión is a comprehensive offer that is attractive not only to Venezuelans but to other nationalities as well.”
Venevisión´s content has been translated to more than 23 languages and is sold in all the Spanish-language countries. “The commitment of producing in our studios here in Miami for the Hispanic audience is something the TV viewer values and that helps our affiliates to offer a better product.”
According to the executive, they are working in a market where there is space for many advertisers who are centered on the Latino audience. “We are giving our advertisers the opportunity to integrate into our programming and achieve a closer bond and engagement with their clients.”
