U.S. HISPANIC
Atresmedia: The channel Atrescine has had good results in the region
Miryana Márquez| 4 de octubre de 2018
Mar Martinez Raposo
Mar Martínez-Raposo, director of Atresmedia Internacional, informed in Jornadas that their latest signal, launched at the beginning of the year, Atrescine, has had good response in the region.
“We have done well in the US and Mexican market, where we have closed important agreements. In the rest of the countries we have also closed deals. We hope there continue to be good news for the rest of the year,” expressed Martínez.
The executive, tapping into the context of the event, stated that Atrescine has also been well received in the South Cone, where she assures that Spanish Cinema has its audience. “We had additionally made many co-productions with Argentina and the rest of the countries in the region. We have good relations.”
In 2019 the idea of Atresmedia is to follow the steps of tech developments and work together with operators. “We have to adapt to these fast times and be on the front row to make proposals.”
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