U.S. HISPANIC
More people selling and fewer buying
Miryana Márquez| 4 de diciembre de 2020
Mariano Kon, consultor
Mariano Kon, orienting and interpretative specialist in audiovisual content strategy for the moment the industry is going through, is on #PRODUprimetime con Ríchard Izarra.
Concepts such as “the secret is over; getting on a plane to go see someone and coming back with a signed contract is a thing of the past; there are increasingly more people who sell and fewer people who buy; there is great uncertainty in the sector of medium and small companies; we must rewrite manuals; it is a very intimidating but fascinating moment because there are new opportunities,” were exposed and explained by Kon, who has more than 34 years of experience in the industry in different directive roles for top companies in the sector, such as Imagen Satelital, Cisneros, Claxson, BBC, Cuatro Cabezas, A&E, Plataforma, Cont.Ar.
“There is no one who knows the truth, no one knows where we are going to be in three, four, five years. First, because processes were accelerated in an extraordinary way, before, we used to plan five years ahead, now we do it for the next few months” he said, among other enlightening opinions on the current moment the industry is going through.”
“In the next two years we will have a great richness in terms of ideas,” he also pointed out, referring to the “great delivery, the great laboratory” of almost nine months of confinement in which there was time to think about and develop good projects “for when they open the faucet”.
Watch the full interview with Mariano Kon on #PRODUprimetime
