U.S. HISPANIC
Our role is to filter the content
Maribel Ramos-Weiner| 29 de enero de 2021
Natpe Virtual Miami
Under premises such as that there is more content now than ever and the myriad of platforms makes the experience of visualizing them a bit more complex, Howard Horowitz, president of Horowitz Research, moderate the panel MVPD Panel: The Afterlife of the Deal, in which Burke Berendes, partner of Condista, highlighted that agreements are much more difficult now, “but our role continues to be to filter the huge amount of content that exists and take it to the clients”.
For her part, Rebecca Heap, SVP Video and Entertainment at Comcast Cable, explained that the platform Xfinity allows having all the content in a single place, and working with the partners they have created great content collections, whether online, linear, or SVOD. “We have a wonderful editorial team that truly knows the content and helps the audience to get to it much faster”.
Berendes added: “It is our responsibility to let our operators know about our content and the best things we are presenting”.
Jennifer Mirgorod, Head of Sales and Account Management, WarnerMedia Sales and Distribution at WarnerMedia, highlighted the importance of the technology that supports content distribution and visualization to work perfectly well.
Eric Bolten, VP of Business Development at Zixi, a software company that has clients such as Comcast and NBC, emphasized the importance of technological support. “Virtualization allows all these big media companies to be flexible. Technology is key to improve these services” he added.
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