FTI Consulting: It is the right moment to invest in the streaming market in LatAm

“In Latin America all the necessary pillars are in place and growing for there to be a healthy consumption of video streaming,” comments Daniel Punt, senior director of FTI Consulting, during his talk The Latin American Streaming Revolution in the context of the Natpe 2019 Latin American Summit.

Punt explained that an evolving Latin American economy, combined with a continuous disruptive adoption of smartphones over traditional media will increase the consumption speed of digital streaming. He mentioned that in 2018, around 93% of Internet users had smartphones, 70 million homes had access to broadband and there were 460 million mobile Internet connections.

Punt said that it is a great moment to start investing in the Latin American streaming market. “It is the area of consumption growth, this is the area that in 10 years you will wish you had invested in, so it is a great moment to enter this market if you can assemble the investment and the entrepreneurial risk. It is the moment to build the business and see where you will be in 2030,” he added.

He also said that for consumers, it is the moment when there are many options. “It is a golden age for Latin American consumers because they have more options, more content, and more quality than ever.”