U.S. HISPANIC
Discovery: We want to replicate the bet we made with Mexicánicos with other successful formats
Maribel Ramos-Weiner| 1 de marzo de 2019
Fernando Medin 19
Fernando Medin, president, and general director of Discovery Networks Latin America / US Hispanic stated that 2019 is coming with a great deal of content, both blue-chip series as well as local productions, focused on Mexico and Brazil in this region. “Those are markets that have produced contents that have traveled very well, such as Mexicánicos. I always say that Discovery is a window for the world and a great deal of what it does is to bring the world to Mexico. But what a lot of people don{t know is that it also takes Mexico to the world, because productions like Mexicánicos have traveled with amazing success, not only in the region. And that is why we want to replicate the bet and continue taking this type of successful formats to other latitudes,” he said.
He stated that this year they also want to redouble their presence in marketing and have more presence where consumers are.
Regarding productions, in the factual genre, they are very interested in co-producing with open TVs in the region. They already do it with lifestyle productions, but now want to extend it to the factual genre, which is why they are in conversations on different very successful Discovery formats. “We are even thinking about co-producing Naked & Afraid for Latin America with one or several open TV stations,” he said.
Additionally, the year is forecast very well with the latest announcements: Discovery Kids Media and Redknot, together with Nelvana from Corus Entertainment, will bring new original productions for preschool.
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