Zee Entertainment promotes Vibha Chopra as Head of Global Syndication & International Film Distribution

Mukund Cairae, Chief Operating Officer – International Business at Zee Entertainment Enterprises Limited (ZEEL), announced the expanded role of Vibha Chopra to Head-Global Syndication & International Film Distribution at ZEEL. 

Chopra has taken over the global licensing and syndication profile in addition to her current role of leading the international film distribution business. Global Content Hub by Zee is the business arm of ZEEL which syndicates Zee’s premium television content portfolio of over 260,000 hours of programming along with its movie library worldwide.

Chopra is a complete entertainment professional who has risen through the ranks at ZEEL since 2006. She has gained multi-functional experience in Marketing, Distribution, Branding, Digital, Research, Strategy and Live Events and in a short time, Vibha has successfully been able to build ZEE into one of the most aggressive Studios in the domain of distributing Indian films in global markets.

Mukund Cairae said: “Vibha is a high achiever and we are glad to expand her role into global content syndication. She has been leading ZEEL’s international film distribution business successfully and will bring her experience and skills to the current portfolio. She has led the International Film distribution ably and we at ZEEL will indeed benefit from the expertise she would bring in presenting our top-quality content to all corners of the world.”

Vibha Chopra states, “ZEE has a library that’s replete with rich content which is increasing at a rapid rate every day, be it through creation or acquisition. I am very excited to be given this opportunity to take this vast library to the global audiences. While we will continue to aggressively grow and lead the international film distribution market, we hope to achieve new frontiers on the content licensing front as well. This is an interesting time in the content business where the entire ecosystem is going through a behaviour change and I am sure that this will lend itself to new avenues of showcasing content in different regions and across different platforms. ZEE teams across different territories are well poised for this and I hope that together we will conquer new frontiers. Global Content Hub by Zee is a market leader with over 260,000 hours of content which connects and resonates with our audiences globally, cutting across genres and languages.”