U.S. HISPANIC
Univision Deportes’ Gold Cup coverage delivered its best opening performance on Univision since 2011
Maribel Ramos-Weiner| 18 de junio de 2019
Copa De Oro
During a very competitive sports weekend featuring three major soccer tournaments, US Open, MLB, and more, Univision Deportes’ Gold Cup coverage still delivered its best opening performance on Univision since 2011.
Airing on Univision and UDN, the broadcast of Canada-Martinique followed by Mexico-Cuba reached 7.9 million Total Viewers 2+, and averaged 1.4 million Total Viewers 2+ and 662,000 Adults 18-49 for the two matches.
Univision Deportes airing of Mexico-Cuba averaged 2 million Total Viewers and 1 million Adults 18-49.
Compared to 2017, the opener was up +87% with Adults 18-49 and +113% with Total Viewers 2+.
