U.S. HISPANIC
INTI: Being a niche channel and having our own OTT app we can face the changes
Maribel Ramos-Weiner| 12 de septiembre de 2019
Michele Ravilet
INTI was recently chosen by the United Nations for the environment to be part, as an ally, of the COP25 in Green Zone, the most important environmental event to be held for the first time in Chile at the end of this year, where more than 197 countries will be present, making decision of great importance for the planet.
“Our goal is to be clearly positioned as the signal for the promotion of the environment. We are working very strongly in this aspect with our contents” expressed enthusiastically Michèle Ravilet, Commercial Director and CCO of INTI.
The channel hopes to grow in the market, not only in pay-TV, but with their OTT INTI Play and apps. Ravilet said that since the channel is dedicated to a specific niche and has its own streaming platform -INTI Play- they are competitive and less vulnerable to the changes in the pay-TV industry.
INTI was recently launched on DIRECTV Colombia will soon be launched in other countries of the region. The channel renovated important agreements with Telefónica and Cable Onda, among others.
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