U.S. HISPANIC
Telemundo’s Miss Universe followed by 3.7MM viewers
Maribel Ramos-Weiner| 12 de diciembre de 2019
Miss Universe Telemundo
Last Sunday night’s broadcast of the 2019 Miss Universe competition on Telemundo dominated as the #1 program on Spanish-language television among all key demos, delivering 1.8 million Total Viewers, 613,000 Adults 18-49 and 256,000 Adults 18-34, according to Nielsen.
The show reached a cumulative audience of 3.7 million Total Viewers, including 1.36 million Adults 18-49, and outperformed the combined delivery of the last four Miss Universe telecasts on Azteca America by +46% among Adults 18-49. Bolstered by the show, Telemundo was also the #1 Spanish-language television network in primetime Sunday night, averaging 1.7 million Total Viewers, 571,000 Adults 18-49, and 238,000 Adults 18-34.
Telemundo delivered 15.6 million engagements across its digital, social and television platforms. On social media, the awards show delivered 5.8 million social interactions, according to Nielsen Social Content Ratings, outperforming Fox and making it the #1 most social program across all television for the day. In addition, the show generated 9.4 million videos views across social media, according to Shareablee.
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