U.S. HISPANIC
Castalia to launch an OTT for LatAm
Maribel Ramos-Weiner| 31 de enero de 2020
Luis Torres Bohl Ruben Mendiola
Castalia Communications, in its quest to find new avenues for growth, is handling several projects. Among them, the launch of a development in OTT for Latin America that will be led by Rubén Mendiola, veteran pay-TV executive, and it is estimated to come out in the market in April.
“We estimate to be conducting beta testing in March. We are very happy to work and collaborate with Mendiola in this development that I believe will offer a unique service for a very important population in Latin America,” commented Luis Torres-Bohl, president of Castalia. He added that for the time being, they are acquiring programming, producing and working on the platform on technological and content aspects.
Demián Torres-Bohl, additionally has just consolidated an agreement with the Smithsonian Channel to take the programming of Mexicanal to all Latin America and eventually to the rest of the world. The first production of the agreement is the program Las Cantinas de Cornelio presented by Cornelio García on the most emblematic canteens in Mexico.
Mexicanal is also producing a one-and-half-hour documentary on the Feria de San Marco, one of the most important in the world, attended by eight million people for three weeks.
On the other hand, Castalia is working on several projects with Two Goats from New York, with augmented reality and virtual reality technology. “We already have several developments: one of them for Mexico. We must be at the forefront of technology to deliver a better experience to our audience,” ended Torres.
