U.S. HISPANIC
VIX Hispanic AVOD on Roku´s top ten
Miryana Márquez| 5 de marzo de 2020
Rich Hull Pongalo
VIX announced that its free Spanish-language AVOD streaming service has become a Top 10 free film and TV streaming app on Roku in the US and virtually in every Latin American country – the first-ever free streaming app to accomplish the feat.
The press release said that VIX has become the #6 app in Roku’s TV en Español category in the U.S. and a Top 10 free film and TV app throughout virtually all of Spanish-speaking Latin America, including Colombia (#4), Costa Rica (#7), El Salvador (#9), Guatemala (#3), Honduras (#6), Nicaragua (#9), Panama (#5) and Peru (#7). In Mexico, VIX is the 18th most recommended app of any type on the entire Roku platform.
VIX acquired the OTT Pongalo last August to expand its touchpoints with VIX’s existing Hispanic audiences. Since that time, VIX has established itself as the largest Latino AVOD player in the world, growing its audience more than ten times, bolstered by its 100 million Facebook followers.
“We remain committed to providing Hispanic audiences with great content so that we’re a one-stop-shop for Hispanic-focused advertisers,” commented Rafael Urbina, Chairman & CEO of VIX. “With 90% of U.S. Hispanics subscribed to at least one video streaming service, our exploding OTT audience is a vital part of our platform.”
“VIX’s popularity on Roku speaks to the increasing preference for free on-demand OTT offerings on connected televisions, and, more importantly, for Spanish-language content among Hispanic audiences,” added Rich Hull, Chief Strategy Officer at VIX and former founder and CEO of Pongalo.
Contactos
Diario de Hoy
Noticias relacionadas (2)
3 de septiembre de 2019
Rich Hull from Vix: The new service AVOD Vix TV has great potential in US Hispanic
22 de agosto de 2019
Vix acquires Pongalo to launch an AVOD service later this year